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K4Connect is seeking a detail-oriented Marketing Specialist to support the execution of marketing initiatives across events, content, social media, email, and public relations. This is a hybrid role combining remote work and in-office collaboration in Morrisville, NC.
The Marketing Specialist will work closely with the Marketing Manager and focus on conference and event coordination, content development, and day-to-day marketing execution. This is a hands-on role for someone who enjoys both the creative and logistical sides of marketing.
Key Responsibilities:
Events & Conferences: Support planning and execution of industry conferences, trade shows, and company events. Manage event logistics including registration, deadlines, shipping, booth materials, promotional items, and signage. Coordinate preparation and shipment of booth materials and marketing collateral. Maintain event calendars, timelines, and checklists. Research conferences and identify sponsorship, exhibitor, and speaking opportunities. Manage submission of speaking applications and session proposals. Coordinate with internal speakers and subject matter experts. Support pre-event promotion, on-site marketing, and post-event follow-up.
Content & Thought Leadership: Write and edit blog posts, case studies, press releases, and marketing content. Ghostwrite content on behalf of company leaders and subject matter experts. Research topics and develop content aligned with industry trends and company priorities. Repurpose existing content into social posts and email content. Maintain and organize the content calendar.
Social Media: Plan and coordinate social media content calendar. Draft and schedule posts across relevant platforms. Repurpose blogs, events, webinars, podcasts, and company news for social media. Coordinate with internal teams to gather content and updates. Monitor engagement and performance metrics.
Email Marketing: Draft and build marketing emails, newsletters, event promotions, and communications. Schedule email campaigns. Assist with audience segmentation, list management, and reporting. Develop email content based on campaigns and events.
General Marketing Support: Assist with webinars, podcasts, campaigns, and other initiatives. Coordinate with internal and external partners. Track deadlines and follow up on outstanding items.
Success in this role means keeping marketing projects organized and moving forward while taking ownership of key execution areas. The ideal candidate takes on projects, understands what needs to happen, stays on top of details, and sees projects through with minimal oversight.
The role offers hands-on experience across content marketing, events, public relations, social media, email marketing, and marketing technology, with growth opportunities to take ownership of additional projects.
Requirements:
- Strong writing, editing, and communication skills
- Excellent organization and attention to detail
- Ability to manage multiple projects, deadlines, and priorities independently
- Strong project coordination and follow-through
- Comfortable researching topics and turning information into clear, engaging content
- Ability to write in different voices and translate subject matter expertise into marketing content
- Experience with social media platforms and content scheduling
- Marketing, communications, journalism, or related experience preferred; equivalent experience considered
- Basic experience with HubSpot preferred
- Basic experience with Canva preferred
- Experience with email marketing tools preferred
- Experience with event or conference planning is a strong plus
