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Samba TV is a media intelligence company that provides real-time consumer attention data across screens to major global brands. The Marketing Science Manager role is the analytical backbone of the marketing content engine, translating data into insights, narratives, and proof points that fuel campaign creative, thought leadership, sales enablement, and executive storytelling.
You will work at the intersection of data, strategy, and storytelling, partnering closely with content, creative, brand, growth, and product marketing teams. Key responsibilities include:
**Insight Generation & Data Storytelling:** Pull, clean, and analyze data from multiple internal and external sources (Samba TV data, web data, and other sources) to surface insights that shape marketing content. Translate complex data findings into clear, compelling narratives, charts, and talking points that the content team can turn into blog posts, reports, social posts, infographics, sales decks, and PR pitches. Identify trends, benchmarks, and proprietary data stories that position the company as a category authority.
**Powering the Content Engine:** Serve as the dedicated data partner to content marketing, providing a steady pipeline of insight-driven topic ideas, supporting statistics, and original research angles. Manage a content insights backlog and editorial calendar input, ensuring every major content asset has a credible, data-backed point of view. Lead the development of original research initiatives—from designing surveys and structuring datasets to interpreting results and shaping the final story. Fact-check, source, and validate data referenced in marketing content to protect brand credibility.
**Cross-Functional Partnership:** Collaborate with measurement science, product, sales, customer success, and data engineering teams to access the right data and tell stories that resonate across the funnel. Partner with growth and demand gen teams on audience segmentation, A/B testing, and attribution to continuously sharpen targeting and messaging. Educate marketing stakeholders on what the data is telling us, building a culture of evidence-based decision-making within the marketing org. Manage relationships with external research partners, data vendors, and analytics tools.
**Requirements:**
- 5+ years of experience in marketing analytics, marketing science, insights, business intelligence, or a closely related discipline, ideally with at least some time spent supporting a content, brand, or demand gen team
- Strong SQL skills and fluency with at least one analytics or BI tool (e.g., Looker, Tableau, Power BI, Mode, Hex)
- Comfort working in spreadsheets at a power-user level; exposure to Python or R for deeper analysis is a plus
- Hands-on experience with the modern marketing data stack: CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, HubSpot), web analytics (GA4, Adobe Analytics), and customer data platforms
- Track record of turning data into narratives; ability to point to reports, decks, or campaigns where your insights drove the story
- Strong written and visual communication skills; understanding of what makes a chart informative and impactful
- Project management instincts: ability to juggle multiple stakeholders, prioritize ruthlessly, and ship work on deadline
- Intellectual curiosity, healthy skepticism of your own numbers, and a bias toward action
**Nice to Have:**
- Experience designing and fielding original research studies or industry surveys
- Familiarity with marketing mix modeling, multi-touch attribution, or incrementality testing
- B2B SaaS, media, or consumer tech background
- Portfolio or examples of published, data-driven content
