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Ping Identity is seeking a Marketing Orchestration Manager to serve as an individual contributor responsible for aligning Marketing, SDRs, and Sales around high-value, in-market accounts. This role sits at the intersection of demand generation, revenue operations, and sales enablement, orchestrating coordinated account engagement across multiple channels and tools.
You will own the cross-functional model for identifying, tiering, and activating priority accounts, translating intent signals and fit data into clear activation rules and GTM action paths. Key responsibilities include building a unified view of target-account prioritization across signal sources, orchestrating coordinated activation across owned, paid, email, SDR, web, and conversational channels, and creating leadership visibility into account engagement coverage and execution gaps.
You will partner closely with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy. This includes defining operating logic for account progression through prioritized plays and accelerated motions, developing dashboards and scorecards that provide control-tower visibility into GTM execution, and identifying duplication and inefficiency in account engagement.
The role requires connecting data, workflows, and activation tools across platforms such as 6sense, TechTarget, HG Insights, Qualified, CRM, and marketing automation systems. You will improve ROI on data and martech investments by increasing adoption, reducing fragmentation, and ensuring tools contribute to measurable pipeline outcomes. You'll establish governance, definitions, and shared ways of working for account prioritization and execution handoffs, and work with analytics partners to measure the impact of orchestration on conversion, pipeline progression, and account engagement quality.
Required: 5+ years in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or related GTM discipline. Experience using account signals, intent data, engagement data, and firmographic/technographic inputs to guide marketing or sales activation is essential.
