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F5 is seeking a Marketing Operations Specialist III to join its Marketing Operations team in Guadalajara. This role focuses on the design, implementation, and maintenance of the MarTech stack, with primary responsibility for Marketo administration and optimization.
Key responsibilities include:
- Configure, implement, and maintain all marketing programs within Marketo at scale
- Provide day-to-day end-user support for list imports, mass updates, data management, and troubleshooting
- Lead team efforts by assigning tickets, coordinating projects, and managing prioritization
- Partner with Corporate and Revenue Marketing teams on campaign strategy, best practices, and post-campaign reporting
- Ensure email and SPAM compliance to maintain deliverability standards
- Serve as liaison between internal teams, fulfilling requests and providing critical information
- Monitor and optimize the demand funnel, including lead scoring and lead lifecycle management
- Maintain the Marketo-Salesforce integration and manage key third-party integrations (On24, BrightTalk, etc.)
- Manage opt-in/opt-out workflows and ensure compliance with privacy policies
Required qualifications:
- 5+ years of Marketing Operations/Automation experience
- Marketo Admin expertise with MCE Certification (AD0-E559) required
- Deep understanding of Marketo-Salesforce integration and maintenance
- Strong knowledge of B2B SaaS marketing automation systems and MarTech ecosystems
- Excellent data manipulation and reporting skills (Marketo Insights, Salesforce Reporting)
- Strong organizational and communication skills with ability to work across technical and non-technical audiences
- Ability to leverage technology solutions and automation to solve operational challenges
Preferred: MCSA Certification (AD0-E563) and previous B2B SaaS environment experience.
