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Tangible Markets is a fast-growing, tech-driven platform providing liquidity solutions to LPs in the private markets, combining deep sector expertise with modern infrastructure across private equity, private credit, and real assets.
As Marketing Operations Manager, you will build and manage the marketing infrastructure that connects marketing activity with sales. This is a hands-on role focused on making HubSpot a powerful operating system for understanding contact engagement, identifying intent signals, delivering relevant nurture, and helping the sales team engage the right people at the right time.
Key responsibilities include:
**HubSpot & Marketing Operations**: Own and manage Tangible's HubSpot marketing operations architecture. Build, maintain, and optimize HubSpot workflows, properties, lists, segmentation, campaigns, and automation. Ensure HubSpot correctly captures and connects engagement data across marketing channels. Develop robust processes for tracking contact engagement across email, website activity, content consumption, and campaigns. Maintain data quality, contact lifecycle processes, and database integrity. Identify opportunities to improve how HubSpot supports Marketing and Sales as the business scales.
**Engagement Scoring & Intent Signals**: Build and refine contact engagement scoring based on meaningful behavioral signals. Develop scoring models to understand when contacts show increased interest. Combine signals such as content engagement, website activity, email interactions, and campaign participation. Use scoring to help Sales identify who is becoming more engaged. Continuously test and refine scoring logic based on what proves useful to Sales.
**Nurture & Marketing Automation**: Design, build, and manage nurture programs in HubSpot. Develop segmented nurture journeys based on audience, interests, engagement, and relationship stage. Manage messaging, sequencing, and logic behind automated campaigns. Test subject lines, messaging, timing, and segmentation to improve engagement. Monitor campaign performance and optimize based on engagement and commercial outcomes.
**Messaging & Sales Enablement**: Work closely with Sales to understand messaging and information needs. Develop and manage marketing messaging for nurture and email campaigns. Support Sales with relevant outreach messaging, follow-ups, and enablement materials. Use engagement data to inform messaging and help Sales personalize outreach.
**Content Operations**: Ensure Tangible's content is properly integrated into marketing operations infrastructure. Ensure content assets are connected to HubSpot and engagement can be tracked at the contact level. Work with the team to ensure campaigns and content launches are set up correctly operationally. Report on which content generates meaningful engagement.
**Reporting & Optimization**: Build clear reporting around contact engagement, campaign performance, and sales signals. Provide actionable insight rather than vanity metrics. Identify patterns in contact behavior that inform marketing and sales activity. Continuously improve the marketing operations infrastructure based on data and feedback.
**Strategic Collaboration**: Work closely with leadership and Sales to align marketing operations with commercial priorities. Partner with Sales to ensure engagement signals are genuinely useful in prospecting. Help establish processes and infrastructure as Tangible scales. Act as the internal owner and subject-matter expert for HubSpot marketing operations.
