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Baseten is a Series F AI infrastructure company ($1.5B valuation) that powers mission-critical inference for leading AI companies like Cursor, Notion, and Abridge. The company provides applied AI research, flexible infrastructure, and developer tooling to help frontier AI companies bring cutting-edge models into production.
As Marketing Operations Manager, you will own and harden the systems layer of Baseten's rapidly scaling marketing engine. This is a core marketing role—not IT support—focused on treating marketing infrastructure as production systems that cannot fail.
Key responsibilities include:
- End-to-end ownership of the marketing tech stack: ad platforms, email systems, tracking, pixels, forms, and connectors
- Building defense-in-depth on inbound channels: spam/bot protection, rate limiting, email validation, sync gating, and anomaly alerting
- Enforcing data integrity across UTM governance, campaign membership, lifecycle stages, lead scoring, routing logic, and canonical metric definitions
- Operationalizing the web request pipeline with structured briefs, tickets, SLAs, and launch-day runbooks
- Systematizing marketing ops intake: triage, prioritization, and automation of recurring requests
- Partnering with RevOps, Data, and Sales to close workflow gaps and prevent revenue data leaks
- Building or implementing custom solutions, including AI-powered workflows
- Developing and executing a clear vision and roadmap for the marketing stack of the future
Required qualifications:
- 6+ years in marketing operations at B2B SaaS or developer-tooling companies
- Deep hands-on expertise in Marketing Automation Platforms (MAPs) and Salesforce, including field mapping, sync governance, workflows, and campaign objects
- Proven track record building lead scoring, routing, lifecycle stages, and attribution infrastructure from scratch
- Experience diagnosing and fixing messy data: dedupes, backfills, spam attacks, tracking outages
- Comfort with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, AI agents)
- Systems thinking with focus on failure modes and edge cases
- Familiarity with email infrastructure and deliverability
- Obsessive QA instinct and strong stakeholder management across cross-functional teams
- Ability to move fast without compromising data integrity; excellent documentation habits
Baseten offers competitive compensation with meaningful equity, comprehensive health insurance, flexible PTO with company-wide winter break, paid parental leave, fertility stipend, and 401(k) matching.
