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AppDirect is a subscription commerce platform enabling digital entrepreneurs worldwide to sell any product through any channel on any device as a service. The company powers millions of subscriptions globally and operates with a values-driven culture emphasizing visibility, authenticity, and excellence.
You will own the end-to-end lead management lifecycle and marketing technology stack, optimizing demand generation performance through data, technology, and scalable processes. This role partners closely with Demand Generation, Campaign Managers, Sales, Revenue Operations, and Business Intelligence teams to improve pipeline quality, predictability, and growth.
Key responsibilities include:
- Owning lead capture, qualification, scoring, routing, follow-up, and distribution to sales
- Optimizing the lead funnel by identifying gaps and inefficiencies; leveraging data, automation, and enrichment to increase lead quality and marketing-sourced pipeline
- Designing and managing lead and account scoring models, monitoring performance and continuously improving conversion rates
- Analyzing revenue-generating activities to surface efficiency and effectiveness opportunities across the buyer journey
- Managing marketing automation and CRM platforms for targeted lead nurturing, segmentation, and email campaigns
- Developing and maintaining dashboards and reporting to track KPIs across campaigns, lead generation, and sales outcomes; providing visibility into marketing ROI
- Partnering cross-functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals
- Leading process improvement and change management for lead-to-sales workflows to ensure scalable, repeatable, and well-adopted processes
- Serving as primary owner of the marketing technology stack, overseeing system configuration, integrations, third-party tools, user access, and training
- Owning HubSpot/CRM strategy and building frameworks for integrating acquired companies in partnership with Demand Generation and Revenue Operations
- Ensuring data integrity and hygiene by establishing best practices for data management, enrichment, and governance
- Supporting campaign execution through collaboration on multi-channel and email campaigns aligned to business objectives
- Providing training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting
- Handling ad hoc analysis and requests related to funnel performance, processes, and system issues
Requirements:
- 3+ years of experience in marketing operations or revenue operations within a B2B software environment
- Strong analytical skills with ability to translate data into actionable insights
- Proven experience optimizing and automating processes to drive efficiency and scale
- Excellent communication and collaboration skills with track record of effective cross-functional partnership
- Demonstrated ability to deliver measurable impact on marketing and sales performance
- Highly organized, self-driven, and comfortable leading internal processes and change
