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The Marketing Operations Coordinator role at Instructure (LearnPlatform) is a mid-level position supporting the go-to-market strategy through campaign execution, operational excellence, and system optimization. You will work across Sales, Marketing, and Customer Success to ensure seamless campaign delivery and data integrity.
Key responsibilities include building, testing, and deploying programs in Marketo across email, webinar, nurture, and event campaigns. You'll manage lead processing workflows, maintain routing and scoring accuracy, and troubleshoot integration issues between Marketo, Salesforce, and other tools. The role requires enforcing campaign best practices through audits and QA processes, managing UTM structures and campaign attribution, and collaborating with Digital Marketing, Web, Demand Gen, Events, and Content teams.
You will maintain documentation of campaign operations playbooks and workflows, partner with SDR leadership on lead management, and work with form strategies to ensure proper routing and communications. Success is measured on campaign execution excellence, process discipline and optimization, data quality and system hygiene, cross-functional collaboration, and platform stewardship.
Required qualifications include 2+ years of Marketing Operations or Campaign Execution experience, preferably in B2B SaaS. You must have hands-on Marketo experience, familiarity with Salesforce, and strong Excel/Sheets skills. Knowledge of lead lifecycle management, scoring models, and campaign attribution is essential. The ideal candidate has excellent organizational and project management skills, clear communication abilities (especially translating technical requirements to non-technical stakeholders), and a curious mindset for continuous improvement.
Instructure offers competitive compensation with an ownership program, flexible work culture (remote, hybrid, or in-office depending on role and location), generous time off including local holidays and an annual December recharge period, comprehensive wellness programs, learning and development resources with tuition reimbursement, and a culture rooted in inclusivity and meaningful connection.
