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Snowflake is seeking a Marketing Operations and Demand Manager to join the Observe team, a high-growth SaaS observability platform built on the Snowflake AI Data Cloud. This role is central to driving global demand generation strategy and pipeline growth for a product that enables businesses to troubleshoot modern distributed applications 10x faster.
You will own the Marketo instance and oversee end-to-end campaign execution across multiple channels including email nurture, newsletters, trigger campaigns, webinars, PPC, social media, virtual events, and hands-on workshops. Key responsibilities include managing marketing automation tools (Marketo, Zoom Webinars, On24), ensuring Marketo instance health and compliance (GDPR, CCPA), managing bidirectional syncing between Marketo and Salesforce, and implementing third-party integrations.
You will drive campaign planning, execution, and optimization to deliver on aggressive pipeline targets. This includes designing end-to-end webinar and virtual event campaigns, developing multi-touch omnichannel nurture programs, implementing A/B testing methodologies, and establishing KPIs to measure success. You'll leverage AI tools to automate campaign management and pilot new channels to stay ahead of the marketing technology curve.
Cross-functional collaboration is essential—you'll work closely with sales, product marketing, field teams, SDRs, content teams, and the partner ecosystem. You'll also be responsible for reporting program results, analyzing attribution, and communicating performance metrics to stakeholders.
Required qualifications include a minimum of 5 years of Marketo Admin experience, 3+ years of demand generation experience, and Marketo/Adobe Marketo Engage Architect certification. You should have extensive marketing tech stack experience (Marketo, Salesforce, ON24, Bizzabo, Mutiny, 6Sense, Intellimize), strong written communication skills for direct response copy, and demonstrated track record of driving significant growth in demand and pipeline. Understanding of the observability and engineering audience is preferred. BA/BS in Marketing, Computer Science, or related field is preferred.
