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Better.com is seeking a Marketing Operations & AI Automation Coordinator to support its marketing team in Gurugram. This role combines hands-on campaign production with workflow automation and AI tool integration across the marketing tech stack.
Key responsibilities include designing and maintaining automated workflows using Airtable, Zapier, n8n, and Canva to reduce manual work and scale content production. The coordinator will build integrations connecting marketing tools, set up templated design automation, and maintain internal dashboards using GitHub, Supabase, and Vercel. Day-to-day duties encompass campaign production (social graphics, email campaigns, presentations, advisor materials), social media scheduling and content preparation, weekly email campaign management with merge field updates and link verification, and comprehensive quality assurance reviews covering spelling, formatting, branding, disclaimers, and template accuracy.
Additional responsibilities include maintaining the marketing asset library with standardized naming and version control, preparing adoption reports and performance dashboards using Google Analytics, supporting mortgage advisor onboarding with launch materials and content calendars, organizing advisor wins and testimonials into reusable templates, and managing recruiting assets and proof libraries.
The ideal candidate brings 2+ years of marketing operations or technology experience with demonstrated hands-on automation skills. Required expertise includes building automations in Airtable, Zapier, or n8n (not just using them manually), comfort with GitHub, Supabase, Vercel, and AI coding tools like Claude and ChatGPT, experience with Smartsheet and Google Analytics, and strong English communication. Preferred qualifications include experience in regulated industries (mortgage, financial services, real estate), familiarity with social media scheduling and email marketing platforms, CRM and reporting dashboard experience, and basic video editing skills.
Better.com has funded over $110 billion in loans and raised $1.2 billion in equity to modernize the mortgage industry. The company operates proprietary AI platforms (Tinman and Betsy) and has received multiple awards including Banking Tech Award USA 2026 for Best LendTech Solution and Fintech Breakthrough Award 2026 for Digital Mortgage Company of the Year.
