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Nutanix is seeking a Marketing Manager for Singapore to drive the company's marketing presence and pipeline generation across one of ASEAN's most strategically important markets. This is a senior individual contributor role with significant scope, owning end-to-end marketing execution across field, digital, partner, and executive engagement programs.
Key Responsibilities:
Demand Generation & Pipeline: Build and execute Singapore marketing strategy focused on expansion and new customer acquisition using ABM/ABX, digital campaigns, and integrated multi-touch programs. Target public sector, enterprise, and commercial accounts across Nutanix's priority solution areas. Own the full funnel from awareness to pipeline, managing marketing-sourced pipeline contribution through closed revenue in collaboration with the Singapore sales team. Plan and execute high-impact field marketing activities including executive roundtables, customer luncheons, partner co-marketing events, and Nutanix flagship events like .NEXT on Tour. Develop locally relevant content and campaign adaptations that resonate with Singapore's enterprise technology buyers. Track and optimize campaign performance using marketing analytics tools to continuously improve conversion rates and cost per pipeline dollar.
Channel & Partner Marketing: Develop and execute co-marketing programs with Nutanix's key Singapore partners including distributors, resellers, systems integrators, and OEM/alliance partners. Manage MDF investment for Singapore, ensuring partner-funded activities drive measurable pipeline with full compliance and proof of execution.
Stakeholder & Cross-Functional Collaboration: Work closely with the Singapore Country Manager and sales leadership to align marketing priorities directly to revenue targets and account plans. Partner with the ASEAN regional marketing team to leverage centrally developed campaigns, assets, and programs, adapting them effectively for the Singapore market. Manage relationships with external agencies, event vendors, and media partners to deliver high-quality execution within budget.
Required Experience: 8–10 years of B2B technology marketing experience with at least 5 years in a field marketing role in Singapore. Proven track record of delivering marketing-sourced pipeline and demonstrating clear revenue contribution from marketing activities. Experience across field marketing, digital demand generation, and channel/partner marketing. Hands-on experience managing events and executive engagement programs for senior IT and business audiences in Singapore. Familiarity with enterprise technology solutions such as cloud infrastructure, SaaS, or cybersecurity, and understanding of the enterprise buying cycle.
Key Skills: Strategic thinking with ability to read the Singapore market and identify high-leverage opportunities. Excellent stakeholder management, comfortable presenting to senior sales leaders and engaging with CIO-level customers. Data-driven decision making using pipeline data, campaign analytics, and market intelligence. Strong written and verbal communication skills. Project management discipline to run multiple programs simultaneously. Collaborative approach in matrixed organizations where influence matters as much as authority.
