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LEAP is a leading provider of Legal Practice Management Solutions used by over 76,000 lawyers globally. The company is part of ATI, one of the largest international LegalTech companies, with 1000+ employees across Australia, Canada, the US, UK, Ireland, Poland, and New Zealand.
The NZ team recently separated from ANZ operations and is now independently driving growth in the New Zealand market. You'll report to the Head of NZ and collaborate with a global network of marketers to build brand awareness, drive AI product adoption, and increase market penetration for LEAP's legal productivity software.
As Marketing Manager, you'll lead a team of two (yourself and a Marketing Specialist) and own the full marketing strategy and execution for the NZ region. Key responsibilities include: developing and executing a content strategy that addresses lawyers' challenges through podcasts, videos, and digital content; driving customer and partner event strategies; overseeing the NZ website including analytics, roadmap planning, and optimization; building product marketing strategies to increase feature adoption and sales; collaborating with Sales, Product, and Customer Success teams to align marketing with company goals; managing social media across LinkedIn, X, Instagram, and other platforms; optimizing paid advertising campaigns across LinkedIn, Google, and Facebook; and leveraging data to track performance, monitor competitors, and refine strategies.
You'll be a hands-on marketing generalist with digital expertise, capable of leveraging both brand and performance channels. The role requires 3+ days in-office in Auckland. You'll have the unique opportunity to experiment and shape the right marketing channels to scale LEAP's engine in the NZ market, working alongside experienced Australian and global marketing teams while bringing local market knowledge and the Kiwi perspective.
