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Stellar Health is a venture-backed healthtech platform (backed by General Atlantic, Point72, Primary Venture Partners) that helps primary care providers transition from fee-for-service to value-based care models. The company provides a point-of-care technology platform combined with analytics and incentive structures that reward providers for quality outcomes rather than visit volume.
You will serve as Marketing Manager, Growth & Product Marketing, reporting to the Director of Product Marketing & GTM Strategy. This is a hands-on individual contributor role within the Growth organization, blending product marketing and growth marketing responsibilities.
Key responsibilities include: owning positioning and messaging for the core platform and new features, translating complex clinical and technical capabilities into clear narratives for health plan and provider audiences; partnering with the Sales team to develop and execute account-based marketing (ABM) campaigns targeting priority health plan prospects across email, LinkedIn, and content channels; serving as a cross-functional bridge between Growth, Product, and Operations to ensure market signals inform product development and internal alignment; creating enablement materials (talk tracks, one-pagers, FAQs, training) for go-to-market and broader teams; monitoring the competitive landscape and value-based care market developments to refine positioning; and supporting marketing operations including CRM/marketing automation management, data hygiene, and attribution tracking.
Required qualifications: 6-8 years of B2B marketing experience with demonstrated depth in product marketing and working knowledge of growth marketing/demand generation. Healthcare fluency and experience navigating the payor/provider landscape is required; value-based care experience is strongly preferred. You must have supported B2B sales organizations and be proficient with CRM and marketing automation tools (Salesforce and/or HubSpot strongly preferred). Strong storytelling ability to translate technical concepts into compelling value narratives. Startup mindset with self-starter mentality, comfort with ambiguity, and preference for building playbooks on a lean team. This role requires genuine enthusiasm for hands-on execution—writing copy, building campaigns, running analysis—rather than directing others. Proven ability to drive stakeholder consensus and manage external agencies/contractors. Proactive use of AI tools for research, content production, and campaign creation.
