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Yotpo is a leading eCommerce platform providing AI-powered Reviews and Loyalty solutions to over 30,000 global brands. The company helps businesses turn browsers into customers and customers into advocates through deep integrations across the eCommerce ecosystem.
You will lead high-impact marketing across the EMEA region, reporting to the VP of Demand Generation. This is a visible, influential role combining strategic thinking with hands-on execution.
Key responsibilities include:
- Develop and execute an ambitious regional marketing strategy that builds Yotpo's presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.
- Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences—from concept through execution and follow-up, creating experiences that build relationships and drive measurable business impact.
- Work with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and high-impact activations that expand reach and generate shared pipeline.
- Build full-funnel demand-generation programs connecting digital campaigns, content, events, partners, and Sales activation from awareness through conversion and pipeline creation.
- Manage campaigns and programs from brief through launch, follow-up, and analysis, keeping stakeholders aligned and ensuring ideas reach market on time, on brand, and with real impact.
- Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI, using data to improve work while leaving room for creative bets.
- Build deep understanding of Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics to spot opportunities and sharpen positioning.
You will work closely with Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations teams.
Required qualifications: 4+ years of B2B marketing experience in SaaS, technology, or eCommerce; experience building and executing regional, field, or demand-generation strategies; strong track record delivering successful events; experience developing co-marketing programs with strategic partners; solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing; hands-on HubSpot experience including email creation, audience segmentation, automation, and campaign management; strong cross-functional project-management skills in fast-moving, international environments; familiarity with Salesforce and broader marketing technology ecosystem.
