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Predikt is a Swiss-Belgian deeptech company developing an AI-driven cost and margin intelligence platform for enterprise procurement and finance teams. The platform provides visibility into external cost drivers and their impact on margins, helping organizations navigate market volatility, manage risks, and make data-driven decisions.
As the first marketing hire, you will own the marketing function end-to-end at an early-stage startup with pre-seed funding, a live product, and enterprise customers. Your buyers are a few hundred large enterprises in CPG and Food & Beverage; deals are significant, sales cycles are long, and decisions involve procurement, finance, and C-suite stakeholders. Marketing here focuses on making Predikt the obvious, credible choice for a well-defined list of accounts rather than volume-based approaches.
Key responsibilities include:
- Own positioning and messaging across website, decks, proposals, and RFP answers
- Equip sales and founders with value stories, competitive battlecards, demo narratives, and reusable RFP content
- Develop quantified case studies and references that resonate with procurement and finance leaders
- Run account-based campaigns for priority accounts in collaboration with sales
- Organize events (roundtables, webinars, industry presence) to connect Predikt with target buyers
- Build thought leadership around the founders' voice on LinkedIn and in the market
- Use targeted paid channels, primarily LinkedIn, to support account-based campaigns and events
Success after one year means a clear, consistent story that customers and prospects repeat back; a library of proof points and sales materials the team actively uses; and measurable engagement from priority accounts with meetings sourced by marketing.
The role offers real ownership from day one with real ambiguity—you'll build the function, not run someone else's plan. Hybrid work split between the Leuven office (2 minutes from the train station) and home, with flexibility to work abroad up to 3 weeks per year.
Requirements:
- 6+ years in B2B SaaS marketing with strong product marketing or account-based component, ideally selling to large enterprises
- Experience marketing to procurement, finance, or supply chain buyers (e.g., planning, spend, or analytics software) is a significant plus
- Excellent writing and storytelling skills; ability to translate complex products into sharp messages for CPOs and CFOs
- Builder mentality; comfortable working as a team of one, doing the work yourself, and ensuring things ship
- Hands-on experience with LinkedIn advertising and account-based targeting is a plus
- Fluent in English; Dutch, French, or German is a plus
