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Andela is a global talent marketplace connecting companies with top technical talent from over 135 countries, particularly from emerging markets in Africa and Latin America. The company operates an AI-powered platform (Andela Talent Cloud) that enables faster hiring and team deployment, with customers experiencing 33% faster project delivery.
As Marketing Manager, you will own the complete client marketing strategy and programs designed to deepen customer relationships, amplify customer voices, and surface market intelligence that directly supports commercial growth. This is a strategic, non-people-management role reporting to the VP, Global Head of Marketing.
Key responsibilities include:
**Client Marketing Strategy & Programs**: Develop and evolve Andela's client marketing strategy with segmented programs, events, and experiences for key client cohorts. Partner closely with Sales, Customer Success, and Product to identify client milestones and expansion opportunities. Serve as the internal champion for the client perspective, ensuring customer voices shape product, marketing, and sales strategy.
**Client Advisory Board**: Design, manage, and evolve Andela's Client Advisory Board, including membership strategy, meeting cadence, agenda development, and follow-through. Build trusted relationships with CAB members and translate executive client feedback into actionable business intelligence.
**Voice of the Customer & NPS**: Own the Voice of the Customer program end-to-end, including survey design, analysis, and reporting. Lead NPS strategy and tracking, translating scores and feedback into clear recommendations. Establish regular client insights reporting to senior leadership, surfacing trends, risks, and opportunities.
**Market Insights & Commercial Support**: Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy and sales conversations. Collaborate with External Relations to develop a library of market insights. Partner with product marketing and sales to ensure client insights are reflected in positioning and materials. Serve as a strategic resource providing evidence-based market views to VP of Marketing and commercial leadership.
**Win/Loss Analysis**: Own Andela's win/loss analysis program, designing methodology and conducting or managing interviews.
You will operate as a strategic partner to Sales, Customer Success, and senior leadership, serving as connective tissue between Andela's client base and broader go-to-market strategy. The role values low-ego leadership, cross-functional collaboration, ownership mentality, and business problem-solving orientation.
