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Censys is seeking an experienced Marketing Manager to lead and execute regional marketing activities across Asia-Pacific and Japan. The company's mission is to provide comprehensive, real-time Internet intelligence to governments, Fortune 500 companies, and threat intelligence providers worldwide.
In this role, you will serve as the extended arm of Censys's global Marketing team in the APJ region, translating global marketing strategy into programs that are relevant and impactful locally. You will work closely with the Demand Team, APJ GTM organization, and cross-functional stakeholders to own regional execution across multiple channels and initiatives.
Key responsibilities include:
- Developing and executing the APJ regional marketing plan, balancing global priorities with local market needs
- Owning Censys's participation in key APJ cybersecurity and technology industry events, including sponsorships, planning, and execution
- Planning and executing webinars, virtual and in-person workshops tailored to APJ audiences
- Executing regional demand generation campaigns across paid, social, email, digital, and event channels
- Adapting global campaigns for APJ markets and building region-specific programs where needed
- Partnering with global Content and Product Marketing teams to localize messaging around Censys's Internet Map and threat/exposure management capabilities
- Owning regional PR and media relations execution, aligned with global communications strategy
- Managing regional agencies, vendors, event partners, budgets, and campaign logistics
- Collaborating with Sales on target audiences, campaign follow-up, and pipeline acceleration
- Tracking and analyzing regional marketing performance metrics (engagement, conversion, pipeline contribution, ROI) and optimizing accordingly
- Maintaining strong communication with HQ and APJ stakeholders while independently driving execution
- Partnering with channel and distribution partners on joint marketing plans and demand generation programs
- Leveraging AI tools to work faster and smarter
This is a hands-on role ideal for someone comfortable being the first or primary marketer in a region, equally capable of developing strategic plans and personally executing campaigns.
Requirements:
- 7+ years of B2B marketing experience, ideally in cybersecurity, security technology, or enterprise SaaS
- Experience as the first, primary, or highly autonomous marketer for an APJ region, with a track record of building regional programs within a global team structure
- Strong understanding of APJ markets and experience adapting global marketing strategies across different countries, audiences, and buying environments
- Demonstrated experience executing industry events, webinars, field marketing programs, workshops, and demand generation campaigns
- Experience partnering closely with regional Sales and GTM teams to support pipeline and revenue objectives
- Experience managing PR agencies, media relationships, vendors, and external partners
- Strong project management skills with ability to run multiple campaigns simultaneously
- Highly independent and comfortable operating in a distributed, remote environment across time zones
- Strong communication and stakeholder-management skills, balancing regional needs with global priorities
- Analytical mindset connecting marketing activity to measurable business outcomes
- Hands-on experience with modern B2B marketing stack (Salesforce, HubSpot, Zoom Events/Webinars, Asana preferred)
- Proven ability to use LLM and generative AI tools for marketing productivity, research, content development, and campaign execution
- Professional fluency in English required; fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage
