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Hanover Park builds AI systems that power the financial operations of sophisticated investment firms, positioning itself as the financial infrastructure layer for how the world's capital is operated and allocated. The company has raised $31M from top-tier investors including Emergence Capital, Susa Ventures, and angel investors from major PE firms (Bain Capital, Clearlake, CD&R, Hellman & Friedman).
You will be Hanover Park's first marketing hire, owning the complete brand, events, and growth strategy for a company serving fund CFOs, GPs, and finance teams. This is a company-defining role with three core pillars:
Brand: Define the visual identity, voice, and narrative of a company that doesn't fit existing categories. You'll establish how Hanover Park looks and sounds across the website, decks, product, and social channels. The challenge is building a brand that institutional investors trust immediately, without mimicking legacy administrators they already know.
Events: Build the events program from zero to one. This includes intimate CFO dinners, VIP experiences, and the company's first customer conference. You own every detail—guest lists, venues, run-of-show, follow-up—and turn events into relationships that sales and deployment teams can leverage.
Growth: Rethink B2B growth for an AI-native services company. Run fast experiments to find repeatable, scalable channels. The mandate is to keep only what strengthens the brand, not what cheapens it. You'll partner with sales and engineering on pipeline, content, and launch moments.
You'll work directly with founders and see your work influence the room where capital decisions are made. This role requires exceptional execution across all three areas with no inherited playbook—you'll define what Hanover Park looks like to customers, candidates, and investors.
REQUIREMENTS:
- 3+ years in brand, marketing, or events with tangible work you can demonstrate
- Deep excellence in at least two of: brand, events, or growth
- High agency and bias to ship; preference for launching and iterating over extended planning
- Comfort with ambiguity and building without established processes
- Ideal background: brand/marketing lead at a B2B or fintech startup that outperformed; events/hospitality operator experienced with high-touch experiences for demanding clients; creative/design lead seeking to own full brand strategy; familiarity with private markets, VC, or CFO world (strong plus but not required)
- Not a fit if you need an established brand guide, want to manage agencies rather than execute, or view strategy and execution as separate functions
