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Salary: USD 225,000 - 250,000 / annual
Fun is building infrastructure that powers consumer-facing fintech applications at the intersection of payments, blockchain, and traditional finance. The company handles onboarding, account access, deposits, and withdrawals, enabling users to interact with blockchain-based systems as seamlessly as traditional finance. Fun seeks its first dedicated Product Marketing Lead to shape external positioning and close the education gap in complex sales conversations.
In this hands-on role, you will translate Fun's technical capabilities into clear business value across target markets. You'll work closely with leadership, product, engineering, and sales to drive messaging, launches, and customer proof points.
Key responsibilities include:
- Messaging & Storytelling: Translate payments and blockchain infrastructure complexity into sharp, differentiated messaging for every audience.
- Launches & Social Content: Drive substantive X and LinkedIn content around product launches, partnerships, and milestones.
- Customer Proof: Develop case studies, testimonials, and data demonstrating Fun's impact and credibility.
- Website Content: Own messaging and development of customer pages, product pages, and high-priority website content.
- Sales Enablement: Equip the commercial team with pitch decks, collateral, competitive guides, and objection-handling materials.
- Customer & Market Insight: Build deep understanding through interviews, market research, sales feedback, and win-loss analysis.
- Near-Term Flex: Support podcast coordination, executive thought leadership, video programming, conferences, and customer events as the marketing function scales.
You should have 6+ years in product marketing or closely related discipline, with demonstrated fluency marketing technically complex products—ideally crypto, fintech, or payments. You're an exceptional writer and storyteller with a proven track record turning technical products into clear commercial value. You're a hands-on operator who moves fast, uses AI daily for research and analysis, and can demonstrate measurable output multiplication. Nice-to-have experience includes crypto/fintech/payments background, early-stage startup hiring, and B2B sales process familiarity.
This is a primarily in-person role at Fun's Midtown NYC headquarters, with Monday–Thursday office collaboration and optional Friday work-from-home. Base salary $225,000–$250,000 USD annually, plus equity, performance incentives, and comprehensive benefits.
