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Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across Indonesia while contributing to global marketing strategy. This is a high-impact role for someone who thrives in fast-paced environments, bridges strategy and execution, and enjoys building programs from the ground up.
As the primary marketing leader in-region, you will serve as a trusted business partner to the Regional General Manager, ensuring marketing aligns with regional business priorities and supports the entire customer lifecycle—from awareness and demand generation through acquisition, expansion, advocacy, and retention.
Key responsibilities include developing and executing regional marketing plans aligned to business objectives and revenue targets; owning the regional marketing strategy across the full customer lifecycle; planning and delivering integrated marketing programs that drive brand awareness, demand generation, and pipeline growth; leading regional field marketing initiatives including executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, and strategic communications; partnering with leadership and central marketing teams on regional go-to-market initiatives; localizing global messaging and campaigns for regional enterprise audiences; developing and executing account-based marketing (ABM) programs for priority accounts; building relationships with customers, partners, analysts, media, and industry influencers; managing regional marketing budgets and vendor relationships; measuring and analyzing marketing performance to optimize ROI; and providing market intelligence and competitive feedback to inform regional and central strategy.
You bring 8+ years of B2B enterprise marketing experience with a strong background in field marketing and integrated demand generation. You have proven success partnering with senior business leaders and commercial teams to deliver measurable outcomes. You are hands-on across field marketing, executive events, ABM, partner marketing, integrated campaigns, PR, content marketing, and communications. You understand enterprise go-to-market strategies and the full customer lifecycle, and can translate product messaging into compelling regional campaigns. Experience in enterprise AI, SaaS, cloud, cybersecurity, or enterprise software is highly desirable. You possess strong analytical skills, excellent stakeholder management and communication abilities, and are comfortable in fast-paced, high-growth environments managing multiple priorities. Professional proficiency in written and spoken English is required.
You are highly self-driven with strong ownership and accountability. You are a strategic thinker who enjoys being hands-on and delivering results. You are a trusted business partner with commercial acumen and the ability to influence senior stakeholders. You have an entrepreneurial mindset and can build and scale programs from the ground up. You are an excellent communicator with strong business judgment and customer focus, a collaborative team player who thrives across functions, regions, and cultures, and passionate about technology and the future of enterprise AI.
