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SoBanHang (SBH) is a leading small-business management app in Vietnam, part of the Finan ecosystem. The company helps hundreds of thousands of household and small businesses manage sales, inventory, and operations from their phones. As the brand scales, the Marketing team is expanding to build brand equity, community engagement, and strategic partnerships using modern, AI-augmented marketing execution.
This hands-on Marketing Executive role combines event management, brand activation, partnership development, and AI-powered marketing execution. You will plan and run offline and online events, activate the SBH brand at every touchpoint, and build partnerships that expand reach while leveraging AI tools to move faster across content, research, and campaign execution.
Key responsibilities include: planning and executing events end-to-end (merchant meetups, product launches, roadshows, trade fairs, community workshops); managing vendors and budgets for venues, production, printing, and logistics; designing on-brand event experiences; tracking event performance and ROI; championing brand consistency across all touchpoints; developing brand activation campaigns (pop-ups, sampling, community programs, O2O initiatives); coordinating content and creative production; identifying and developing co-marketing partnerships with fintech, logistics, e-commerce, and other platforms; managing partner activation programs; using AI tools (ChatGPT, Claude, image/video generation) to accelerate content drafting, campaign briefs, and market research; building AI-assisted workflows for partner outreach, post-event reporting, and content localization; and maintaining quality control over AI-generated outputs.
You should have 2–4 years of marketing, events, brand, or partnership experience (B2B, B2B2C, fintech, or SME-focused products preferred). Proven experience planning and executing offline events from start to finish is essential. Strong project management skills, comfort with AI tools, excellent communication and negotiation abilities, visual/brand aesthetics sense, and fluent Vietnamese are required. Working proficiency in English (written and spoken) is preferred. Willingness to travel for events and flexible hours (including weekends) around event schedules is expected.
The company offers competitive salary with performance-based bonus, social insurance and statutory benefits per Vietnamese labor law, a fast-growing product with real impact, a culture encouraging AI experimentation, and clear growth path within the Marketing & Growth team. Working hours are Monday–Friday 8:30 AM–6:00 PM (lunch 12:00–1:30 PM) and Saturday 8:30 AM–12:00 PM at 173 Tran Nao, An Khanh Ward, Ho Chi Minh City.
