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Salary: USD 115,000 - 140,000 / annual
Sprig is an AI-native customer research platform that replaces legacy survey tools like Qualtrics and Medallia. The company is scaling toward $100M ARR with customers including Notion, Figma, Coinbase, and TripAdvisor.
As Marketing Events Lead, you will own end-to-end execution of Sprig's event programs, including field events, conferences, and company-hosted experiences. This role sits at the intersection of logistics, strategy, and customer engagement.
Key responsibilities include:
- Plan and execute field events, conferences, and Sprig-hosted experiences from conception through on-site delivery
- Manage all logistics: venue selection, vendor coordination, budgets, timelines, and attendee experience
- Attend flagship events to evaluate performance and identify improvement opportunities
- Partner with Sales and Marketing to align events with business goals and drive attendance
- Manage direct mail and gifting programs for enterprise campaigns and customer engagement
- Support integrated campaign launches by coordinating marketing assets and communications
- Track event ROI and surface insights to improve program effectiveness
- Collaborate cross-functionally with Marketing, Sales, and Operations
- Support broader marketing and pipeline-driving initiatives as needed
You bring 2-4 years of event marketing, field marketing, or B2B marketing experience, with a track record of independently managing programs from planning through execution. You excel at project management, vendor coordination, and stakeholder communication. You're detail-oriented, proactive, and thrive in fast-paced startup environments. B2B/SaaS experience is a plus. You're enthusiastic about in-person collaboration and willing to travel up to 10%.
The role requires 4 days per week on-site at San Francisco HQ (Wednesday is work-from-home). This is a full-time position with competitive salary, equity, comprehensive benefits, and professional development support.
