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Dandy is a venture-backed AI-driven platform transforming the $400B+ dental industry by building an operating system for dental practices globally. We're seeking a Marketing Event Lead to own the strategic planning, coordination, and execution of our EMEA trade show and field marketing events programme.
You will manage end-to-end logistics for 30+ tier 3 trade shows annually across EMEA, including securing opportunities, coordinating shipments, arranging stand setup, and coordinating staff travel. You'll own Dandy-hosted and field events from planning through execution, delivering data-driven performance insights to refine future programs and improve efficiency.
Key responsibilities include leading pre-event kick-off calls to train onsite teams, managing the post-event lead lifecycle (data entry, lead assignment to Sales, immediate follow-up), and coordinating pre- and post-show email campaigns with the Growth Marketing team to drive stand traffic and nurture leads. You'll oversee onsite operations during trade shows, track and reconcile event expenses against budgets, and recommend sponsorship opportunities based on availability.
You'll build and maintain a centralized event playbook, SOPs, and packing lists to streamline future planning. Working closely with the Sr Event Manager EMEA, you'll track trade show performance metrics and partner with Marketing and Sales to achieve benchmarked ROI targets. For larger tier 1 & 2 shows, you'll support onsite management and logistics to maximize Dandy's presence.
We're looking for someone with 3-5 years of B2B event marketing experience, proven success planning and managing trade shows and field events, and exceptional project management skills. You're highly organized, detail-focused, results-driven, and able to juggle multiple projects. Strong interpersonal skills, fluent English (additional European languages a plus), and a passion for creating world-class brand experiences are essential. Experience in high-growth B2B tech and SMB marketing motions is a bonus.
