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BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group headquartered in Singapore. The company bridges traditional finance and digital assets through governance-driven financial services and technology, managing over $7 billion in assets and facilitating $7+ billion in monthly trading volume. BIT operates licensed entities across Singapore, Hong Kong, Switzerland, the UK, the US, and Bhutan, serving institutional and professional investors globally.
As Marketing Director, you will lead the company's global marketing strategy and execution across multiple channels. Your responsibilities include creating high-impact content (press releases, blogs, social media) and ensuring consistent brand messaging across all global channels. You will build and maintain trusted relationships with tier-1 media outlets, key opinion leaders (KOLs), and industry stakeholders, shaping narratives that bridge traditional finance and decentralized finance.
You will lead the company's corporate social media presence (particularly X/Twitter) and other channels, driving meaningful growth, engagement, and thought leadership. You'll execute marketing campaigns around flagship events and build BIT's presence at major industry moments. Additionally, you will conduct market research on centralized finance (CeFi) and decentralized finance (DeFi), identifying strategic opportunities at the convergence of traditional finance and crypto.
The ideal candidate brings 5+ years of marketing experience, with at least 3 years in digital assets, fintech, or financial services. You must have deep knowledge of blockchain, DeFi, and institutional finance, and be bilingual in English and Mandarin Chinese. You should have a proven track record growing corporate social channels, hands-on curiosity and experience in DeFi (ideally as an active user), and demonstrated skill in leveraging AI-powered productivity tools. Leadership experience, brand strategy expertise, and a track record of delivering results in high-pressure environments are essential.
