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Backcountry, part of the CSC Generation family of outdoor and cycling brands, is seeking a Marketing Copywriter to create compelling, high-performing marketing copy across multiple brands including Backcountry, Competitive Cyclist, and Steep & Cheap. You will write messaging for email, SMS, paid social, display ads, landing pages, and site merchandising, adapting each brand's unique voice while maintaining consistency across customer touchpoints.
The role emphasizes cycling content—new bikes launch weekly—so you'll need to write about bike technology in ways experienced riders trust. You'll also be part of a lean team thoughtfully integrating AI into editorial workflows, using prompt libraries and approved tools to work faster without sacrificing creativity, accuracy, or brand voice. You will own end-to-end responsibility for copy quality, from initial drafts through peer review and launch.
Key responsibilities include: writing high-performing copy across channels; bringing bike launches and technical specs to life for different audiences; adapting messaging to distinct brand voices (Backcountry's outdoor enthusiasts vs. Competitive Cyclist's performance riders); upholding brand voice and editorial standards; optimizing copy using customer insights, SEO best practices, A/B testing, and conversion data; using AI tools as part of daily workflows while maintaining editorial judgment; contributing ideas for new AI tools and processes; participating in peer copy reviews; partnering with Merchandising, Creative, Marketing, eCommerce, and SEO teams; and balancing speed with editorial excellence under tight deadlines.
The team values builders who take ownership, move fast, and want to see direct impact. You'll have access to performance insights showing what resonates and converts, enabling continuous iteration. The role reports to the Managing Editor and is based in Cottonwood Heights, Utah, hybrid (3 days/week in-office). A mandatory in-person interview is required.
REQUIREMENTS:
- 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing
- Exceptional writing, editing, and proofreading skills with demonstrated ability to adapt tone across brands and channels
- Experience writing high-performing marketing copy across email, digital marketing, web, and paid media
- Experience using generative AI tools (ChatGPT, Claude, Gemini, or similar) in writing workflows, paired with strong editorial judgment and quality control
- Willingness to learn and follow established AI prompts, workflows, and documentation
- Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices
- Excellent organizational skills with ability to manage multiple priorities and meet deadlines
- Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams
PREFERRED:
- You ride and know your way around bike tech
- Experience writing about technical outdoor products, bikes, or otherwise
