SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Backcountry, part of the CSC Generation family of brands, is seeking a Marketing Copywriter to create compelling, high-performing marketing copy across multiple channels and brand voices. You will write for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands, crafting messaging for email, SMS, paid social, display ads, landing pages, and site merchandising.
In this role, you will adapt messaging to each brand's distinct voice and audience—from Backcountry's outdoor enthusiasts to Competitive Cyclist's performance-driven riders. You'll uphold brand voice and editorial standards, optimize copy using customer insights and A/B test results, and work with AI tools as part of your daily workflow using the team's prompt libraries and best practices.
You will participate in peer copy reviews, partner closely with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, and balance speed with editorial excellence under tight deadlines. This is a lean team where you will own a lot, move fast, and make decisions with full end-to-end responsibility. You'll also contribute ideas as the team tests new AI tools and workflows, helping the organization work faster without sacrificing creativity or brand integrity.
The role reports to the Managing Editor and is based in Cottonwood Heights, Utah, with a hybrid schedule of 3 days per week in-office. The company emphasizes adventure, recognition, and wellbeing, celebrating employee stories and offering exclusive outdoor perks.
REQUIREMENTS:
- 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing
- Exceptional writing, editing, and proofreading skills with demonstrated ability to adapt tone across brands and channels
- Experience writing high-performing marketing copy across email, digital marketing, web, and paid media
- Experience using generative AI tools (ChatGPT, Claude, Gemini, or similar) in writing workflows, paired with strong editorial judgment and quality control
- Willingness to learn and follow established AI prompts, workflows, and documentation used in content production
- Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices
- Excellent organizational skills with ability to manage multiple priorities and meet deadlines consistently
- Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams
PREFERRED:
- Bike riding and cycling-specific writing experience
