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ICEYE, the world leader in sovereign intelligence from space, is seeking a Marketing & Communications Manager to lead its Japan business. This is a senior, hands-on leadership role reporting to the Japan CEO with a dotted line to the Chief Marketing Officer.
You will own ICEYE's marketing and communications strategy across Japan, building the sovereign ISR (Intelligence, Surveillance, Reconnaissance) brand and go-to-market presence with defense, government, and strategic partners. Key responsibilities include:
• Develop and execute the local marketing and communications strategy, aligning campaigns and brand positioning with Japan's defense, security, and government priorities.
• Build and lead the local marketing function, managing agency and freelance partners while mentoring team members as the function scales.
• Design high-impact campaigns across PR, events, digital, social media, and thought leadership to position ICEYE as the sovereign ISR partner of choice for Japan defense and government decision-makers.
• Localize global messaging for the Japan market, overseeing media relations, press office operations, executive communications, and social media.
• Lead strategic events, trade shows (ISIEX, Dubai Airshow, World Defense Show, SPEXA), customer workshops, and high-level engagement visits.
• Develop thought leadership positioning for ICEYE executives in Japan.
• Create localized sales enablement materials and briefings for defense, government, and intelligence audiences.
• Build trade and channel co-marketing initiatives with local partners, integrators, and industry associations.
• Own regional marketing budget, KPI reporting, and CRM discipline, reporting to the Japan CEO and global CMO.
• Coordinate cross-functionally with global marketing, regional sales, and external Public Affairs/Government Relations agencies.
• Serve as trusted advisor to the Japan CEO on brand, reputation, and stakeholder communications.
Required qualifications: 10+ years of marketing/communications experience in B2G environments, including senior or leadership experience in defense, government, or public sector (ideally Japan). Native fluency in Japanese and business-level English required. Demonstrated experience building or leading a marketing/communications function with budget and agency management. Track record of self-driven execution with measurable impact. Experience in trade and channel co-marketing with credibility among senior defense and government audiences. Strong collaboration and influence skills across diverse stakeholders.
Nice-to-have: Experience with Japan defense entities, existing network in Japan defense/aerospace/policy media, Public Affairs/Government Relations agency experience in Japan/APAC, knowledge of New Space/Earth observation/SAR, familiarity with Japan space institutions like JAXA.
ICEYE is a global scale-up headquartered in Finland with over 1,000 employees across Europe, North America, the Middle East, and Asia-Pacific. The company operates the world's largest and most advanced SAR satellite constellation, serving defense, intelligence, environmental monitoring, insurance, and emergency management customers.
