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Eightfold is seeking a Senior Marketing Campaign Manager to architect, lead, and optimize integrated campaigns for its agentic AI talent platform. This is a high-ownership role reporting to marketing leadership, responsible for end-to-end campaign strategy and execution across email, paid media, webinars, events, and web channels.
Key responsibilities include: owning campaign strategy for a portfolio of integrated programs with clear goals tied to pipeline and product adoption; leading AI-powered market and account research using tools like Perplexity, Claude, ChatGPT, and Gemini to develop persona insights and competitive positioning; directing creation of campaign assets (email sequences, landing pages, ad copy, nurture tracks) with AI assistance while maintaining quality and brand standards; architecting complex workflows in Marketo and Salesforce including segmentation, lead routing, and scoring models; establishing campaign operations standards including list strategy, UTM governance, form architecture, QA, and post-launch monitoring; driving continuous optimization through AI-assisted analytics and testing; expanding the team's AI prompt and agent playbook and training other marketers; serving as primary campaign partner to demand gen, product marketing, sales, and marketing ops teams; and evaluating emerging AI marketing tools for organizational adoption.
The role emphasizes sophisticated, strategic use of AI throughout the campaign lifecycle—not just prompt execution. You'll design and scale AI-assisted workflows for audience segmentation, performance analysis, and experimentation, setting the standard for how the broader marketing team leverages AI. This requires deep expertise in marketing automation platforms (Marketo preferred), CRM systems (Salesforce), and demonstrated hands-on proficiency with modern AI tools for research, content production, and workflow automation.
Eightfold is a $2B+ valued, well-funded AI-native enterprise talent platform trusted by Fortune 500 organizations, operating at scale globally across Azure and AWS with government-compliant deployments. The company is at the forefront of agentic AI, moving beyond prototypes to production systems.
