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Join Xero's Global Customer Engagement team as a Marketing Automation Specialist, where you'll design, build, test, and deploy global and regional marketing campaigns using Salesforce Marketing Cloud (SFMC). This hands-on role combines technical execution with operational strategy to reach small business users worldwide.
You will be responsible for the full campaign lifecycle: creating dynamic, personalized content using HTML, AMPscript, and SQL; managing end-to-end QA and audience segmentation; and ensuring reliable delivery across regions. A key focus is driving operational efficiency by refining reusable email templates, documenting processes, and sharing technical insights with the team.
The role requires strong technical capabilities in marketing automation platforms, data ingestion, file imports, and audience segmentation rules. You'll troubleshoot automation issues, evaluate delivery metrics, and collaborate cross-functionally with Regional Marketing, Product Marketing, and Data & Insights specialists to manage competing deadlines and translate technical requirements clearly.
You'll work in a high-performing, peer-collaborative environment with a focus on shared learning and thorough QA. The team operates with a commitment to streamlining workflows and building meaningful, tailored experiences for customers. Xero offers a flexible hybrid work environment with access to modern office spaces in London and dedicated boost days for team connection and focused work.
