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Payoneer is seeking a Marketing Automation & Operations Specialist to join the AI Growth & Business Technology organization. This is a hands-on, execution-focused role building operational and transactional communications that keep customers informed, compliant, and engaged across critical moments including compliance notices, risk alerts, account actions, and product updates.
You will work inside Braze, Payoneer's customer engagement platform, building campaigns and multi-step journeys across email, push, WhatsApp, SMS, and in-app channels. Working closely with the Life Cycle Marketing team, you will translate strategy briefs into accurate Braze builds.
Key responsibilities include:
**Campaign & Canvas Build**: Design end-to-end campaigns and multi-step Canvas journeys in Braze across multiple channels. Configure message variants, apply entry and exit rules, set up audience targeting and trigger conditions. Apply Liquid personalization, conditional logic, and Connected Content to create dynamic, compliance-driven messages. Maintain approved email base layouts and design templates. Apply and enforce Braze naming conventions, tagging standards, and asset categorization for governance and reporting.
**Data & Audience Validation**: Validate audience segment logic including include/exclude filters and test vs control splits before handoff. Confirm segment sizes match expected populations and flag anomalies. Verify all required user attributes are correctly mapped in the data layer, including identifiers, locale, product flags, and cohort assignments.
**Content Quality & Localization**: Verify copy approval, ensure Liquid variables render correctly with fallback values set. Confirm localization is complete across required markets, validating special characters, encoding, and formatting. Run device, dark mode, and RTL rendering checks. Confirm UTM parameters and tracking links are consistent and correctly formatted.
**Handoff & Collaboration**: Complete full pre-handoff build checklists covering naming, content, data, rendering, and channel-specific items before QA submission. Respond promptly to QA feedback and rework builds. Collaborate with LCM Planners to understand brief intent. Flag ambiguities, data issues, or template gaps early.
Required qualifications: 2+ years hands-on experience building customer communications in Braze with L3 Technical Expert, L2 Marketing Specialist, and L1 Practitioner certifications. Practical experience building multi-step journeys and Canvas flows. Working knowledge of Liquid templating, audience segmentation, and user attribute mapping. Experience across multiple channels (email baseline; push, WhatsApp, SMS, in-app a plus). High attention to detail, clear written English communication, ability to manage workload and meet deadlines. Working knowledge of subscription management and frequency capping.
