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Salary: USD 103,000 - 116,000 / annual
Ping Identity is seeking a Marketing Automation and Lifecycle Manager to join the Marketing Operations team. This role owns critical lifecycle automation, lead management, and platform coordination across Marketo, Salesforce, 6Sense, and Qualified to ensure seamless marketing and sales engagement.
Key responsibilities include:
- Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation across multiple platforms
- Develop and maintain reusable workflow templates and modules
- Partner with Campaign Operations, Demand Gen, and Sales teams to coordinate marketing programs and optimize the marketing-to-sales handoff
- Own data hygiene strategy across marketing systems, establishing business rules and operational practices to improve data accuracy and consistency
- Manage Salesforce workflow requests and enhancements in partnership with the IS team, including intake, prioritization, requirements definition, QA, and implementation coordination
- Lead end-to-end execution of high-impact cross-functional strategic initiatives such as lead-to-ARR improvements and GTM pilots
Required qualifications:
- 5+ years in marketing operations, marketing automation, or related B2B SaaS/enterprise technology roles
- Deep hands-on experience with Marketo and 6Sense; strong working knowledge of Salesforce workflows
- Practical experience with lifecycle design, lead scoring, segmentation, and campaign workflows
- Strong problem-solving skills, attention to detail, and ability to manage multiple priorities across interconnected systems
- Experience with data hygiene, retention, privacy compliance, and operational governance
- Experience collaborating with RevOps, Analytics, IT, or Privacy teams on cross-functional improvements
- Bachelor's degree or equivalent experience
Ping Identity is a cloud identity platform company headquartered in Denver, Colorado, serving over half of the Fortune 100. The company emphasizes a flexible, collaborative work environment with a focus on digital freedom and championing individual identities.
