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Salary: USD 80,000 - 90,000 / annual
Zeta Global is an AI-powered marketing cloud (NYSE: ZETA) that helps enterprise marketers acquire, grow, and retain customers more efficiently. The company unifies identity, intelligence, and omnichannel activation through its Zeta Marketing Platform (ZMP), powered by one of the industry's largest proprietary databases and AI.
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. You will own all aspects of YouTube ad campaign setup and optimization, serving as the primary channel manager and subject matter expert for the advertisers you manage. The role combines hands-on ad management with significant client communication and strategic oversight.
Key responsibilities include:
- Owning all aspects of YouTube ad campaign setup and optimization across various Awareness, Consideration, and Conversion objectives
- Managing YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor
- Acting as the internal and external point of contact for live and upcoming campaigns, making proactive recommendations to achieve client KPIs
- Implementing requested changes and ensuring client requests are operationalized
- Collaborating with internal teams to ensure campaign execution aligns with client objectives
- Monitoring campaign pacing and adjusting budgets and bids to deliver in full
- Delivering clear, data-driven performance reports and insights to clients
- Ensuring accuracy, consistency, and timeliness of reporting
You will have significant autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem and will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta's business units. Depending on your location, this role may be hybrid (with offices in NYC, Nashville, LA, or San Francisco).
QUALIFICATIONS:
- 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
- Hands-on experience managing monthly campaign budgets of $50k+
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
- Proactive approach to campaign optimization and strategy
- Meticulous attention to detail
- Excellent communication skills
- Strong quantitative skills
Preferred (not required): Google Ads Editor proficiency, Paid Search campaign management experience, PMax campaign management experience, Microsoft Ads experience, DV360 experience.
