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FlixTrain is a challenger brand in German long-distance rail transport, positioning itself as green, bold, and different from incumbents. We're seeking a Social Media Marketing Manager to build and lead our organic social presence as a standalone brand platform for digital-first audiences.
You will own the strategic development and execution of FlixTrain's organic social media strategy. Currently, some channels exist but lack a distinct brand voice and strategy. Your role is to transform these into a cohesive, strategically-driven FlixTrain presence.
Key responsibilities include:
Strategy & Channel Selection: Develop the organic social strategy aligned with overarching brand strategy, defining clear goals, target audiences, and communication pillars. Evaluate existing channels and decide which to prioritize, which to deprioritize, and identify new platforms where FlixTrain should establish presence.
Content Architecture: Define the mix of "big moment" content (high-reach, culturally relevant campaigns) and ongoing community content (continuous, community-focused engagement). Translate the FlixTrain brand natively for each platform—not as adapted campaign cutdowns, but as platform-native expressions with substance and relevance.
Execution & Partnerships: Act as the in-house strategic lead and conductor. You'll manage production through agency partners, creators, and the internal creative team. You'll set direction, measure impact, and ensure content quality over volume.
Cultural Relevance: Maintain proximity to zeitgeist without chasing every trend. Build reach with substance—content that fits the brand, not content for its own sake.
You'll be part of the Brand Team in a deliberately structured build-up role with significant autonomy. This is an opportunity to shape a brand's social presence from the ground up with existing reach as your starting point.
