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Netflix is seeking a Manager of Social Marketing to lead social strategy and execution in India. This is a strategic role focused on building Netflix's cultural presence and driving engagement across social platforms in the Indian market.
Key Responsibilities:
- Build and lead Netflix India's social community, positioning it as the most engaged OTT community in the country
- Drive always-on cultural presence beyond individual title launches, ensuring Netflix consistently leads in share of voice and shapes how content travels across press and influencer ecosystems
- Mine real-time audience feedback, sentiment, and cultural signals to identify breakout moments early and course-correct underperformance
- Represent audience voice in internal forums and influence marketing strategy pivots
- Create brand love through culturally meaningful moments, festivals, and everyday usage touchpoints
- Develop and scale social IP that reinforces Netflix's brand personality
- Work with creators and collaborators for authentic relevance and credibility
- Demonstrate programming instinct by identifying which stories, scenes, and moments from Netflix's content slate deserve amplification and when across a title's lifecycle
- Drive cross-functional impact by collaborating with Content, Brand, Publicity, Comms, Product, Partnerships, and other teams
- Own reactive excellence and boost strategy to maximize cultural impact
- Expand Netflix's reach beyond metro-heavy legacy communities by partnering with creators and ecosystem players
Required Qualifications:
- 8-10+ years of social marketing experience, preferably in entertainment, network/studio marketing, global lifestyle brands, or creative agencies
- Deep understanding of Indian internet behavior across different cohorts and regions
- Genuinely creative mindset with ability to concept and pitch original ideas
- Real content programming instincts and ability to sequence conversation around content lifecycles
- Personal passion for content consumption with strong opinions and enthusiasm
- Ability to balance creative instinct with data-driven decision making
- Comfortable operating in ambiguity with high ownership and accountability
- Strong narrative thinking and understanding of how social shapes perception
This role offers the opportunity to shape cultural momentum and influence what trends, headlines, and fandoms emerge across India, rather than simply managing social feeds.
