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Salary: USD 90,000 - 100,000 / annual
Haus Labs, a next-generation skincare-infused makeup brand founded by Lady Gaga, is seeking a Manager of Product Marketing to drive product strategy and global go-to-market execution for key innovation launches. This role sits at the intersection of product strategy, innovation, and cross-functional collaboration, serving as the marketing owner from concept through commercialization.
You will partner closely with Product Development, Creative, Sales, Education, Operations, and regional teams to shape product positioning, develop global launch strategies, and drive alignment throughout the product lifecycle. Key responsibilities include owning product strategy for assigned innovation launches, ensuring clear consumer positioning and competitive differentiation; developing strategic product briefs and launch recommendations that align cross-functional teams; and identifying portfolio opportunities that strengthen category growth.
On the go-to-market side, you'll support end-to-end global launch planning, establish launch strategies while managing risks and dependencies, and facilitate executive forums to drive decision-making and accountability. You'll also partner with Sales, Finance, and Operations to develop pricing recommendations, sales forecasts, and commercialization strategies; monitor launch performance and category trends; and evaluate assortment and portfolio optimization opportunities.
The ideal candidate is a strategic marketer with strong leadership skills, passion for innovation, and the ability to translate consumer and business opportunities into impactful product launches. You'll build strong cross-functional partnerships, share best practices across teams and markets, and champion continuous improvement in launch execution and business performance. This role reports to the Senior Manager, Product Marketing and focuses on A+B priority initiatives within the Haus Labs portfolio.
