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Smalls is seeking an experienced Manager of Paid Social to own end-to-end Meta (Facebook/Instagram) performance for their DTC cat food subscription brand. This is a hands-on, strategic role for a seasoned operator who will drive profitable customer acquisition while balancing volume and quality metrics.
Key responsibilities include: owning the full paid social stack (budget, pacing, forecasting, campaign architecture, creative strategy, bidding, audiences, placement mix); optimizing for customer quality and lifetime value alongside cost efficiency; leading the transition from a hybrid agency model to full internal ownership; collaborating with the Growth Creative Strategist to translate creative strategy to Meta; and maintaining rigorous measurement practices (CAPI, event match quality, attribution reconciliation, incrementality testing).
You will be accountable for acquiring high-quality customers at efficient CACs, managing seven-figure monthly Meta budgets, and communicating performance insights clearly across all business levels. The role requires deep hands-on platform expertise, not agency-level oversight—you'll personally manage accounts and make real-time optimization decisions.
Ideal candidates have: proven experience running Meta at scale for DTC subscription or ecommerce brands; subscription business expertise with instinctive focus on retention and LTV; rigorous testing and attribution discipline; in-channel creative judgment; and clear communication skills. This is not an entry-level or first-time paid social role.
Smalls offers a mission-driven culture focused on improving cats' lives, a people-first work environment, competitive salary and benefits (fully paid health/vision/dental, 4-day work week, unlimited PTO), and a fully remote structure with periodic team off-sites.
