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QuillBot is seeking a Manager for Paid Media to lead strategic paid marketing initiatives across the company's global growth efforts. This role owns end-to-end paid media strategy and execution, driving scalable growth through optimized media performance and full-funnel marketing strategy.
Key responsibilities include: leading paid media budget planning and allocation across products, geographies, languages, and channels (Google Search, DV360, PMax, Meta, UAC, ASA); owning campaign strategy and execution from setup through bid management and creative testing; developing audience strategy including segmentation, remarketing, and lookalike audiences; defining measurement frameworks with attribution infrastructure, incrementality testing, and Marketing Mix Modeling in collaboration with Data and Engineering teams; managing agency relationships and vendor agreements; building and mentoring the paid media team; delivering performance reporting tied to business outcomes (CAC, ROAS, LTV, CPI); evaluating emerging ad formats and AI-powered campaign types; running structured A/B tests across ads, landing pages, and bidding strategies; building and managing a global affiliate program; and partnering cross-functionally with Data, Product, Finance, and Legal teams.
The ideal candidate brings 7-12 years of paid media, growth marketing, and performance marketing experience with proven track record managing large-scale campaigns across multiple channels. Required expertise includes full-funnel campaigns, global media strategies, strong analytical mindset with attribution and media mix modeling knowledge, cross-functional collaboration skills, and hands-on proficiency with Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker. DTC and B2C background preferred, with subscription business model experience desired. Must have managerial experience with remote teams and experience selecting/managing overseas media agencies. Familiarity with AI and writing tools is a bonus.
