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Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Navan, Qantas, and SHEIN. Valued at $11 billion and backed by leading investors including Sequoia, Visa, and Mastercard, the company operates across 27 offices with 2,300+ employees.
As Manager of Marketing Operations, you will lead the design, build, and execution of B2B marketing campaigns using Marketo and related MarTech platforms. You'll drive customer acquisition, engagement, and retention through automated campaigns and account-based marketing (ABM) strategies.
Key responsibilities include: designing and executing Marketo campaigns with email templates, workflows, and segmentation; building and managing landing pages using team templates; creating target account audiences in Demandbase, Hightouch, and Salesforce, then activating them across LinkedIn, Google Ads, and Meta for ABM motions; developing complex automation workflows for lead nurturing and triggered communications; providing day-to-day support to regional Marketing and Sales teams on Marketo, Salesforce, Outreach, and Hightouch; and ensuring compliance with data privacy regulations like GDPR.
You'll collaborate with Marketing and Sales teams globally to execute ABM strategies and support Airwallex's growth phase. The role requires strong technical expertise in marketing automation, data analysis, and campaign optimization, combined with strategic thinking and resourcefulness.
Required: 5+ years with Marketing Automation tools (Marketo) and CRM systems (Salesforce) in B2B environments; proven ABM campaign deployment; strong analytical and data-driven skills; solid HTML, CSS, JavaScript, and email design knowledge; hands-on landing page and email campaign experience; familiarity with MarTech platforms (Mutiny, Outreach, Contentful); portfolio of digital marketing assets required.
Preferred: Hightouch or CDP experience; Adobe Marketo Engage certification; basic SQL skills.
