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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. The company is valued at $11 billion and backed by leading investors including Sequoia, Visa, and Mastercard.
You will own the lifecycle growth strategy for Airwallex's self-serve small-business customers in EMEA, driving them from onboarding and KYC through activation, first transaction, and deeper product adoption. This is a high-impact, end-to-end role with direct access to the growth engine and freedom to own ambiguous, high-stakes problems.
Key responsibilities:
- Design and build scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage
- Lead strategy and operational health for email, push, and in-app messaging channels
- Transform lifecycle strategies into high-performing programs through evergreen campaigns, experiments, and AI-enabled automations
- Own end-to-end growth metrics and funnel accountability for your region
- Drive a high-velocity experimentation roadmap, testing innovative tactics to uncover local growth levers
- Champion customer-first messaging and personalized content that reduces friction throughout the lifecycle
- Partner cross-functionally with Product, Sales, Marketing, Data, and regional teams to turn customer and behavioral data into measurable growth opportunities
You'll work with AI-enabled tools to move faster than much larger teams, modeling, researching, and shipping at pace. The role requires comfort with ambiguity, a bias toward action, and the ability to connect dots across functions while maintaining attention to detail.
REQUIREMENTS:
Minimum Qualifications:
- 5+ years of experience leading growth initiatives across the customer lifecycle
- Experience in a product-led growth (PLG) environment with a strong customer-centric mindset
- Strong analytical skills with ability to interpret campaign, product, and behavioral data; identify trends; and develop data-backed recommendations
- Experience working with high volumes of data and communicating clearly through analytics
- Hands-on experience designing and executing lifecycle or CRM programs that drive customer conversion, activation, retention, and product adoption
- Experience running A/B tests and applying structured experimentation
- Strong organizational skills and attention to detail; ability to manage multiple initiatives simultaneously
- Clear and structured communication skills; ability to work effectively with cross-functional partners (Sales, Marketing, Data Science)
- Proactive and results-oriented approach with track record of delivering impact in fast-paced environments
- Bachelor's degree
Preferred Qualifications:
- Experience in B2B, SaaS, fintech, or product-led growth; high-scale B2C experience also considered
- Experience with AI-enabled tools, agents, workflow automation, or connecting multiple tools
- Experience with SQL or close collaboration with data teams
- Hands-on experience in lifecycle or CRM marketing
- Experience working across global markets and scaling regional initiatives into global programs
