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Wealthsimple, Canada's leading financial innovator serving 4+ million Canadians with $155B+ in assets under administration, is seeking a Manager of Growth for its active trader and crypto business.
You will own end-to-end performance and lifecycle marketing for the self-directed trading and crypto segment. This includes acquiring high-intent traders and crypto investors through channels they actively use (X/Twitter, TradingView, crypto newsletters, SEM, influencer partnerships), converting them into funded active traders, and deepening engagement through lifecycle programs that drive trading volume and revenue.
Key responsibilities:
- Own demand generation across trader and crypto-native channels, measured through funded accounts and sustained trading activity rather than vanity metrics.
- Manage media buys end-to-end: plan and manage budgets, negotiate with vendors, run creative and landing-page testing, and diagnose performance drivers.
- Own trader and crypto lifecycle journeys (activation, first-trade, funding, re-engagement) in partnership with Lifecycle and Product teams, using platforms like Braze.
- Drive go-to-market coordination for active trader and crypto products (options, futures, margin, USD, crypto offerings) across paid, lifecycle, web, and product surfaces.
- Build and maintain clear reporting across the funnel from first touch through sign-up, funding, first trade, and retained trading value. Partner with Analytics on incrementality and lift analysis.
- Run consistent testing cadence across creative, audiences, offers, and landing pages; scale learnings into repeatable programs.
- Embed AI tools into performance and lifecycle workflows for creative iteration, audience research, landing page optimization, and campaign experimentation.
- Contribute to quarterly planning and own delivery against targets.
You will partner closely with Product, Product Marketing, Lifecycle, Sales/BDR, and Analytics teams, operating with high autonomy and accountability for funded active-trader and crypto engagement outcomes.
Requirements:
- 4–6 years in performance marketing, growth, or lifecycle marketing with demonstrated track record of generating high-quality consumer demand and optimizing through to downstream value.
- Deep hands-on experience in paid media: owned budgets and managed campaigns across Google, Meta, X, YouTube, or programmatic; negotiated with vendors; optimized for downstream value, not cost-per-click.
- Lifecycle marketing depth: built or owned activation, onboarding, nurture, or re-engagement journeys. Hands-on experience with Braze, Iterable, HubSpot, or similar platforms strongly preferred; at minimum, deep knowledge of lifecycle best practices.
- Experience marketing to engaged, high-intent audiences who know the product and compare alternatives closely; understand how messaging, channel mix, and creative shift for that buyer profile.
- Strong cross-functional partnering: worked closely with Product and Analytics (segment definitions, funnel diagnosis, incrementality) and Product Marketing (messaging, GTM briefs).
- Demonstrated habit of using AI to accelerate work: creative at scale, research and enrichment workflows, faster data insights.
- Analytical mindset: use data to diagnose funnel problems, prioritize opportunities, and recommend change—not just report results.
Nice to haves:
- Personal or professional familiarity with self-directed investing, active trading, or crypto (options, margin, futures, high-frequency trading, digital assets) and the platforms/communities traders use (X/FinTwit, TradingView, trading/crypto newsletters, YouTube).
- Experience running go-to-market for product or benefit launches across paid, lifecycle, and product surfaces.
- Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
