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Karius is a venture-backed clinical metagenomics company advancing diagnostic science for infectious diseases through genomics and AI. The company's platform detects microbial cell-free DNA in blood to help physicians make rapid treatment decisions, identifying over 1,000 pathogens directly from blood samples.
As Manager, Digital Marketing, you will lead the development and execution of comprehensive digital channel growth strategies to accelerate awareness and adoption of Karius's metagenomic testing portfolio across hospital and outpatient settings. You will partner with internal teams and agency partners to design campaigns aligned with commercial strategy and segment objectives.
Key responsibilities include:
- Designing and executing digital channel campaigns that drive measurable commercial impact, including qualified leads, pipeline influence, and attributable revenue
- Supporting development of direct-to-provider and direct-to-patient channel strategies to empower immunocompromised patients to access testing
- Establishing proof of concept for new digital strategies through attributable revenue to support scaling business cases
- Developing content in partnership with Sales Enablement and Branding & Events teams aligned with multi-channel objectives
- Building measurement frameworks and KPIs in collaboration with Commercial Operations to assess integrated channel strategy impact
- Providing input on how digital content and strategy should evolve in response to customer behavior, market trends, and AI modalities
- Delivering compelling presentations on channel performance and optimization recommendations to Commercial Leadership
You will report to the Sr. Director, Marketing. The role is based in Redwood City, CA with hybrid flexibility or full remote (USA) options. Travel up to 10% required.
Required qualifications: Bachelor's degree in Business, Marketing, Sales or equivalent (advanced degree preferred); minimum 5 years in Marketing, Advertising, Analytics, Sales, or Strategy Consulting, preferably in life sciences or healthcare; demonstrated track record translating digital marketing programs into measurable commercial outcomes; strong analytical skills connecting channel performance to actionable recommendations; excellent communication and presentation abilities; experience translating complex scientific/medical topics into engaging digital content for healthcare providers and patients; strong expertise in digital marketing, marketing analytics, and content management systems.
Ideal candidates are passionate about Karius's mission, detail-oriented with exceptional organizational skills, possess endless curiosity, excel at cross-functional collaboration, demonstrate self-starting mentality, and have exemplary project management abilities.
