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This role owns Portnox's high-intent, inbound digital demand generation channels—the always-on paid programs that capture prospects actively searching for, comparing, or evaluating solutions. This is a hands-on, execution-heavy position where you'll build, launch, and optimize campaigns directly inside ad platforms yourself. Lead scoring, qualification, and full-funnel reporting are core responsibilities, not afterthoughts.
Key responsibilities include:
**Paid & Digital Demand Generation**
Manage end-to-end paid search campaigns (Google, Bing) including keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization. Own paid placements on review sites (e.g., G2) targeting in-market buyers. Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling. Manage paid social and video advertising (LinkedIn, YouTube) targeted at high-intent audiences. Own landing pages and forms tied to every campaign, building, testing, and iterating to improve conversion. Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution.
**Lead Scoring, Qualification & Handoff**
Build and continually refine a lead scoring model that reflects real buying intent and fit. Own the qualification process for inbound leads generated through digital channels and website forms. Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them. Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data.
**Lifecycle Nurture & Funnel Acceleration**
Own lifecycle nurture programs end-to-end—from initial lead capture through opportunity creation through acceleration once an opportunity is open. Partner on new engagement formats (virtual and in-person events) designed to re-engage accounts already in active buying stages.
**Reporting & Optimization**
Report on performance across the full funnel—capture, scoring, qualification, handoff, opportunity creation, and acceleration. Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs.
Success is measured by consistent, predictable lead capture through opportunity creation; regular, disciplined optimization across all paid and owned digital channels; a steady testing cadence that turns promising new channels into scaled, always-on programs; a lead scoring and qualification process that Sales trusts; and a nurture program that measurably improves opportunity stage progression and revives stalled deals.
**Requirements**
- 4–6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
- Experience managing paid social and/or review-site advertising programs
- Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
- Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
- Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
- Strong budget management, forecasting, and ROI reporting skills across multiple channels
- Experience with landing page and form optimization, including A/B testing
- Familiarity with lead lifecycle management and sales development handoff processes
- Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
- Highly organized and self-directed, comfortable owning execution end-to-end
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus; sponsored content or newsletter/media placements experience is a plus
