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Causaly is an AI-powered biomedical knowledge platform that helps researchers and decision-makers discover and interpret evidence from millions of scientific publications, clinical trials, regulatory documents, and other complex data sources. The company is backed by top-tier investors including ICONIQ, Index Ventures, Pentech, and Marathon, and is scaling rapidly across product and market expansion.
As Manager of Demand Generation, you will drive Causaly's revenue success by creating demand and converting it into pipeline within the Ideal Customer Profile through strategic and innovative marketing efforts. This is a data-driven, creative leadership role focused on developing multi-channel marketing campaigns that deliver measurable results and identifying new opportunities to expand the global customer base.
Key responsibilities include:
- Develop and manage demand generation campaigns across multiple channels: paid advertising, events, email marketing, webinars, content acquisition, and others
- Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
- Utilize and optimize HubSpot to accurately report on campaign and channel performance
- Lead marketing technology adoption to enable the team to meet its goals
- Collaborate with the broader marketing team, GTM team, and product team to optimize campaigns and initiatives and scale reach
- Conduct in-depth market research to identify new growth opportunities
Requirements:
- 5+ years of experience in demand generation or growth marketing in B2B SaaS
- Demonstrated success in developing and executing growth marketing strategies and campaigns
- Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions
- Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment
- Creative thinking with a passion for innovation and driving results
