SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Scopely is seeking a Manager, CRM & Lifecycle to join the marketing team for an ambitious, unannounced cross-platform midcore strategy game featuring well-known IP. This role reports directly to the VP of Marketing and is based in the Barcelona hub with flexible hybrid arrangements.
You will own the complete player lifecycle communication strategy, from onboarding through long-term engagement. This includes defining communication strategies across key player segments (new, active, lapsing, conversion-focused), building the lifecycle communication calendar aligned with live ops events and feature releases, and developing the early-lifecycle framework (onboarding through D30) with explicit accountability for retention and conversion targets.
On the execution side, you will build, test, and launch campaigns across email, push, in-game messaging, and web surfaces using the CRM platform. You'll configure audience segmentation, journey logic, A/B variants, holdouts, and send-time optimization. Campaign QA, monitoring live performance, and managing reactivation and win-back programs are core responsibilities.
You'll partner closely with Product, Live Ops, and User Acquisition teams to ensure player journeys are fully supported. This includes influencing feature development affecting player communication, onboarding flows, and opt-in mechanisms. You'll represent lifecycle needs in live ops planning and product reviews, coordinate with Community and Player Experience teams for consistent messaging, and work with analytics to design experiments and translate performance insights into strategy recommendations.
The ideal candidate has 3+ years in CRM, lifecycle marketing, growth, or product management roles with hands-on channel execution. You should demonstrate ability to own communication strategy end-to-end (segment definition, calendar ownership, campaign roadmapping), have strong understanding of player onboarding and early retention dynamics in F2P mobile games, and possess working proficiency with CRM and lifecycle orchestration platforms like Braze or Iterable.
