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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. This Manager, Content Marketing role is based in London and leads the growth content marketing function across EMEA and globally.
You will own and scale Airwallex's demand generation content engine, working closely with Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle teams. You'll build a high-performing content team while establishing best practices, scalable processes, and global consistency balanced with local execution flexibility.
Key responsibilities include:
- Developing end-to-end demand generation content strategy spanning SEO, gated assets, mid-funnel conversion content, and product narratives
- Writing, editing, and shipping high-impact content: SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, guides, one-pagers, solution briefs, and product explainers
- Partnering deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into searchable, understandable, and conversion-oriented content
- Leveraging user, customer, and market insights to improve ICP targeting, segmentation, messaging, and distribution strategies
- Collaborating with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals
- Measuring and iterating obsessively using performance data to optimize for traffic quality, engagement, and pipeline impact
- Maintaining high standards for content quality and technical accuracy
- Building a structured experimentation mindset to scale what performs and retire what doesn't
- Balancing short-term growth outcomes with longer-term investments in evergreen content and topical authority
Minimum qualifications: 6+ years in growth content marketing, demand gen content, or SEO-led content roles at high-growth B2B tech companies. Proven track record of creating content that drives measurable business outcomes across the funnel. Exceptional writing and editing skills with ability to explain technical products clearly. Strong SEO fundamentals understanding. Data-driven mindset with ability to analyze and optimize based on performance. Cross-functional partnership experience. Comfort in fast-paced global environments. Experience managing freelancers or agencies.
