SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Razorpay is India's leading full-stack fintech company, processing $180+ billion in annualized transactions and powering businesses from early-stage startups to India's largest enterprises. The company has raised over $740 million from top-tier investors including GIC, Peak XV Partners, Tiger Global, and Salesforce Ventures, and operates across India, Singapore, and Malaysia.
As Manager of Brand Marketing, you will own customer-facing marketing programs that drive adoption, engagement, and growth across Razorpay's product suite. This is a hands-on role that bridges brand strategy with growth execution, requiring close collaboration with Growth, Product, and Digital Marketing teams.
Key responsibilities include:
- Owning integrated go-to-market (GTM) plans for product launches, feature releases, and growth initiatives
- Defining target audiences, messaging frameworks, channel strategies, and success metrics
- Continuously optimizing funnel performance through brand-led messaging, testing, and experience enhancements
- Scaling high-performing initiatives and sunsetting low-impact efforts based on data insights
- Designing and executing marketing-led growth programs including gamification, loyalty initiatives, and adoption journeys
- Building scalable customer experiences that drive repeat usage and movement into higher-value customer cohorts
You will translate business goals into scalable marketing initiatives, finding creative, insight-led ways to influence customer behavior and drive business growth. The role requires managing cross-functional projects end-to-end across multiple stakeholders.
Razorpay's culture emphasizes ownership, learning, transparency, and challenging the status quo. The company values attitude, hustle, and hunger alongside technical capability.
