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This role owns the complete build-out of Portnox's account-based marketing (ABM) motion—an end-to-end demand creation framework tightly aligned with the SDR team that drives awareness, consideration, and demand across defined target accounts and their buying committees.
You will design and execute a repeatable ABM campaign framework spanning content syndication, display/programmatic advertising, paid social, email, and events. You'll define messaging and asset requirements by segment and persona so campaigns speak directly to each role within target account buying committees. Every campaign will be treated as an always-on motion that continuously evolves with new content, assets, webinars, and engagement opportunities.
Key responsibilities include managing content syndication programs with regular targeting and creative refreshes; owning account-based display and programmatic advertising through ABM or intent-data platforms (e.g., 6sense); managing paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts; owning intent-triggered email programs across marketing automation and ABM platforms; and partnering with SDRs on sales engagement sequences. You'll align messaging and timing with SDR-led outreach, help plan and execute high-touch account engagement events (executive dinners, roundtables), and lead regular campaign execution meetings with the SDR team.
You'll build account-level reporting showing engagement, intent-signal progression, and stage advancement through the funnel, tying activity across every channel back to pipeline outcomes. Success is measured by consistent opportunity creation within target accounts, a repeatable and documented ABM playbook that scales, regular working alignment with SDRs with clear shared visibility into account status, and reporting that shows account engagement and progression rather than just individual lead activity.
REQUIREMENTS:
- 4–6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
- Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
- Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
- Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
- Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
- Track record of partnering closely with SDR/BDR teams; comfortable leading recurring working sessions and holding channels accountable to shared account goals
- Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
- Strategic mindset paired with willingness to be hands-on and build programs from scratch
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus
