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Braze is seeking a Senior Lifecycle Marketing Specialist to join its São Paulo office and drive customer adoption, retention, and expansion through strategic lifecycle marketing programs. Reporting to the Director of Lifecycle Marketing, you will own end-to-end strategy and execution for multi-channel customer lifecycle campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development.
Key responsibilities include building and optimizing customer lifecycle campaigns and Canvases within the Braze platform, managing complex audience logic, multi-step journey orchestration, A/B experimentation, and AI-powered personalization. You will manage the customer campaign calendar, translating high-level lifecycle strategy into executable, multi-channel programs with defined goals, audiences, and measurement frameworks. A critical part of this role involves actively exploring and implementing AI-powered workflows—including BrazeAI Operator and Agent Console—to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity.
You will drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns teams to ensure lifecycle programs coordinate with go-to-market motions and CSM activity. You'll document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling, while understanding the impact of your programs on retention, expansion, and upsell pipeline.
The ideal candidate brings 6+ years of lifecycle, CRM, or customer marketing experience in B2B SaaS, with hands-on Braze platform expertise including complex campaign building, Canvas design, and Liquid logic. You demonstrate strong analytical skills, connecting engagement metrics and funnel data to actionable insights. You have a clear point of view on how AI can improve lifecycle marketing—from personalization and segmentation to content generation and testing velocity—and actively seek ways to implement these innovations. Excellent communication, organizational skills, and comfort presenting to senior stakeholders are essential. Experience with Salesforce or similar CRM platforms is a plus.
