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OpenAI is building the next generation of advertising for an AI-powered world. The SMB Ads Marketing team is establishing how small and medium-sized businesses discover OpenAI's advertising platform, become successful advertisers, and scale their investment over time.
You will own and lead lifecycle programs for SMB advertisers from initial interest through sustained growth and expansion. This is a zero-to-one opportunity to establish strategy and programs that guide the full advertiser journey.
Key Responsibilities:
- Own the complete lifecycle program portfolio: prospect conversion, activation, retention, repeat spend, reactivation, and expansion
- Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities
- Build segmented, triggered journeys connecting advertiser needs, intent, readiness, and behavior to relevant messages and next steps
- Lead prospect nurture and email acquisition programs, coordinating audiences, retargeting, and conversion experiences with Growth Marketing
- Launch onboarding and education programs helping advertisers create campaigns, understand performance, adopt capabilities, and grow investment
- Coordinate delivery across email, in-product experiences, retargeting, education, and sales engagement with channel and product teams
- Test audiences, messaging, channels, timing, frequency, and offers using holdouts and downstream results to measure incremental impact
- Define data signals, segmentation, instrumentation, automation, and measurement with Data Science, Marketing Operations, and Ads Engineering
- Maintain high standards for journey quality, contact frequency, suppression, consent, and deliverability
- Improve activation, time to first campaign, retention, repeat spend, and expansion; scale effective programs and leverage AI for content, personalization, and analysis
You will work closely with Product, Ads Engineering, Data Science, Sales, and Marketing Operations, combining customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
Requirements:
- Demonstrated track record building and leading lifecycle programs from strategy through execution with measurable activation, retention, or customer-growth results
- Ability to translate customer behavior into effective engagement strategies through customer empathy, clear communication, and disciplined prioritization
- Experience building behavioral segmentation and triggered programs using product and customer signals across multiple channels
- Proficiency with cohort analysis, funnel diagnostics, retention measurement, and experimental design to distinguish engagement from incremental customer outcomes
- Hands-on experience with CRM and marketing automation platforms (e.g., Marketo or comparable tools), including journey logic, personalization, and quality assurance
- Ability to lead cross-functional programs with Product, Engineering, Data Science, Sales, and Marketing Operations, aligning priorities and driving delivery
- Proven ability to set strategy and launch programs in fast-moving environments while establishing repeatable processes and reliable measurement
- Experience with SMBs, self-serve products, advertising, SaaS, marketplaces, fintech, or other high-volume customer journeys
Preferred Qualifications:
- Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms
- Track record launching onboarding and education programs that accelerate first campaign creation and repeat spend
- Experience connecting email, in-product messaging, retargeting, and sales engagement into coordinated customer journeys
- Experience using holdout tests and cohort analysis to measure incremental retention and revenue impact
- Hands-on experience establishing behavioral triggers, automation, and measurement for new lifecycle programs
- Experience applying AI to improve personalization, content development, and campaign analysis
