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Outcomes4Me is an AI-driven healthtech platform on a mission to democratize healthcare and improve outcomes for cancer patients globally. Founded in 2017 and headquartered in Boston, the company provides personalized, evidence-based treatment options and resources to cancer patients in real-time.
You will lead lifecycle marketing strategy and execution, driving user engagement and retention across digital channels including CRM, email, app push notifications, and SMS. This is a hands-on role within the product organization with direct accountability for key metrics: activation rate, repeat sessions per MAU, push opt-in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.
Key responsibilities include:
**CRM & Retention:** Own lifecycle and push strategy across app and email from strategy through build and weekly experimentation. Design and execute comprehensive CRM programs including complex automated user journeys, business rules for content/triggers/segmentation/channel/cadence, and promotional calendar management. Serve as the main point-of-contact for CRM initiatives involving Product, Brand/Editorial, Sales, and Customer Success teams. Publish weekly dashboards and partner cross-functionally to deliver personalized, timely messaging aligned with KPIs.
**Campaign Marketing:** Own messaging strategies across email and push to optimize campaign reach. Analyze campaign performance, extract insights from user behavior, and inform sales efforts.
**Compliance:** Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de-identification, and ad platform data hygiene.
The role operates in a fast-paced, product-led startup environment with significant change and ambiguity. You will balance strategic priority-setting with campaign-level execution and testing, moving at a weekly pace while scaling with organizational growth.
**Requirements:**
- 5–12 years of experience in growth or lifecycle marketing on consumer or health apps
- Hands-on experience with Iterable; comfortable building journeys and segments
- Fluent in GA4 and Amplitude
- Proven A/B testing experience on lifecycle and landing pages
- Strong writing skills for notifications and lifecycle copy
- Working SEO knowledge and content operations
- Experience with consent frameworks and HIPAA-adjacent guardrails
- Practical use of LLMs for content outlines, audience research, and QA
- Strong technical skills and comfort with GenAI technologies
- Passion for healthcare, life sciences, data/analytics, and technology
- Ability to thrive in ambiguity and embrace change
